1. Profile Picture
Having a good profile picture is vital for Facebook. It must be easily identifiable for all users and consumers of your brand.
This is a Profile Pic for Uncle Bens Ireland. Now from this picture can you tell what Brand/Page this is? No. The profile picture must be easily recognizable and identifiable. If not, people won’t know by looking at the profile picture what your brand is or who you are.
From looking at this picture it is easily identifiable that this is the profile picture for Coke Cola. Its clear, simple and is a perfect example of a good profile picture.
2) About Section
When you have a Facebook, having a good, detailed ‘about section’ is vital for a brand to be successful on social media.
The about section should contain contact details, and links to other websites your brand is on. If you don’t have this, your not giving your consumer/ other users key info on your brand that could be beneficial to both parties.
As you see here, Uncle Ben’s ‘About’ section has links to its main website and other info that can be used for further research or ways to be contacted buy its consumers.
Posting consistent and regular content is a must to be successful on social media. Posting about your brand to keep the audience updated about your brand and brand promotions.
Also posting stuff away from your brand is good as it doesn’t show you post the same content over and over. Using recent news articles and stories is a good way to keep your audience interested.
4) Call To Action Button
A call to action button can be used in various ways on Facebook. It can be used for users to visit your website or for getting in contact with the brand itself.
As you can see here the button is highlighted in blue and is very visible to the user/ consumers who visit the page.
For Nike’s Facebook page they have the ‘call to action’ button used for another way for promoting there online shop by giving users the option to visit there shop on Facebook
Running regular competitions on your Facebook is a good way to interact with other users and is good publicity for your page. Many competitions on Facebook involve users to ‘share’ your page in order for a chance to win.
This is a great move for exposure for your brand if it’s not a big one and is a clever marketing technique to use on Facebook.
This is a great example of how competitions can get you great exposure. Right here is a competition to get 2 tickets for the next UFC 205.
This came up on my news feed due to other people liking and sharing the post, not because I have liked the page previously. Thus proving how running competitions is great for a brand on Facebook.