Today topic is, 3 Ads on Irish Television that really stood out for me. In my own personal opinion, what makes a good ad is that it has to be creative or funny, easily memorable and it just needs to be able to catch your attention from the very start.
Aldi ‘Fear of God’ Speech Ad
The first ad for me is currently my favourite ad that I’ve seen in a while. It shows a young boy, no more than 10 years of age, waking from his bed and then he start to say word for word Paul O’ Connells famous ‘fear of God’ speech.
He continues the speech at the breakfast table with he parents looking at him grinning as if this is a usual thing he does.
The ads then cuts to his father dropping him to off to a morning training and the child then continues imitating his Paul O Connell persona by saying ‘Great stuff Dad you found the space and used it really well’ which would be common talk among rugby during matches, encouraging them.
He then continues the speech into the camera as he is walking over to the rest of he team and he is met by……
Paul O Connell!!….
The kid looks on stunned with a priceless reaction you would expect to see when someone meets there ideal. Paul amusingly then says to finish of the ad ‘I’ll take it from here’ as he takes the kid and the rest of the team out for a training session.
The ads then finished with a voice over explaining the release of their new ‘Aldi Play Rugby’ campaign which is a competition to win a training session with Paul O Connell.
Overall this ad hit all the right notes for me and is one i will certainly remember!
2) Vodafone Pig Ad
The second ad I will talk about is a Vodafone and which features a man who discovers a lost pig, which is also a fantastic ad in my opinion.
The ad is a short story advert where a man discovers a little pig out in the middle of the countryside.
He takes the pig in his van a starts to call various people inquiring about who might own said pig.
The ad then shows short little cut scenes throughout the day of him talking to and feeding the pig. He takes in the pig and that night he is woken by the pig squealing from outside the house. He then lets in the pig to stay inside.
The next scene is the following day as he receives a message from the owner who he then calls and explains he can return the pig.
On arrival to the owners house he discovers a sign outside the house which says ‘free range pork’. He is shocked when he reads the sign and its clear he developed a fondness for the pig.
The final scene is him driving back through the same countryside where he found the pig. He is again on the phone to a friend as he then asks if he knew anything about looking after pigs.The final picture is the pig in passenger seat.
A voiceover then comes on explaining Vodafone have ‘Superfast 4G across 90% of Ireland’.
I thought this ad was extremely heart warming and also very creative which is why i think Vodafone did a great job on catching the consumers attention during the ad, because it certainly caught mine!
3) To Arthur Guinness
The final ad I’m going to talk about today is an ad that was made to celebrate Guinness’s 250th year anniversary. Arthur Guinness the created Guinness in 1759. The ad begins with 2 men sitting in a pub and they toast ‘To Arthur’. Then a giant Chinese whispers chain reaction sequence begins to unfold throughout the ad and it spreads across the whole world!
The first of the toasts begin with these two men sitting at the bar toasting to Arthur.
They are then over heard by a man next to them and a chain reaction begins which spreads throughout the pub.
Where the Chinese whispers aspect comes from is when a man further down the street in a different pub mishears what the people in the first pub say. He turns to the people he is with a toasts ‘to Martha’.
The toasting then spreads across the rest of the town with many more people toasting with a Guinness in their hand.
The ad then does a series of mini cut scenes of many more people across the world from India to China all showing people toasting with Guinness’s.
The ad then finishes with this picture and a voice over trying to get people involved in celebrating Arthur Guinness Day.
Overall I picked these three ads due to their creativity and humor. Picking these ads was relatively easy for me for these reasons.
PlayStation is one of the biggest gaming consoles to have been released and between their wide success in games and there great online presence they have become a mega world wide brand.
PlayStation have 12.3 million followers on Twitter and over 21,000 tweets. Many of these tweets vary in interacting with the consumers and promoting new game releases on the reg. As well as that they have an easily identifiable profile picture which is key.
Also, in the about section, they have their main website linked and a link to a separate account for consumer support. To add to that they use their ‘call to action’ button as a quick and easy way to tweet at them. This is a great way to use the about section because it provides the consumer with extra information that could beneficial to both parties.
Lastly the content PlayStation tweets vary, such as videos, pictures and just regular tweets updating the consumer. In fact they have over 5,000 pictures and videos demonstrating that they’re maximizing all the ways twitter can be used.
2) Sky Sports News HQ
Sky Sports News in an English news channel that reports on all things sports around the whole world. With over 5 million followers they do a fantastic job at keeping their audience updated on a daily bases.
Their main focus being an English News channel would obviously be mainly English sports like Football and Cricket. But as of recent they have expanded their audience by reporting on American Sports like American Football and Baseball, and also Irish Sport being GAA. This has almost certainly helped expand their online audience.
Like every other good brand on twitter they post many pictures and video highlights of certain events during a match or game. This is a great way of using the account as its very unique in fact they can tweet live videos which can create a lot of interaction online.
Lastly Starbucks. They are certainly one of the most active brands on twitter with over 80,000 tweets and over 11 million followers.
One of the things Starbucks do that a lot of brands can learn from is constantly interacting with their consumers which can greatly increase the relationship they have with each other. One of the ways they do this is re-tweeting tweets the consumers tweet about them. This doesn’t just make the consumer feel special, but their reputation as a good, friendly brand also increases.
Something I also found appealing about their page was their cover photo.
As it is currently Autumn, they have a cover photo to match by having leafs on the ground with a variety of colors, to go with some of the coffees they make. This is something that again other brands could pick up on. By seeing this picture alone, I know that they are very active on twitter, constantly chopping and changing to keep the consumer intrigued.
These are 3 examples of brands that i think are great on twitter.
Thanks for reading and be sure to leave a comment below and let me know what you think!
1. Profile Picture
Having a good profile picture is vital for Facebook. It must be easily identifiable for all users and consumers of your brand.
This is a Profile Pic for Uncle Bens Ireland. Now from this picture can you tell what Brand/Page this is? No. The profile picture must be easily recognizable and identifiable. If not, people won’t know by looking at the profile picture what your brand is or who you are.
From looking at this picture it is easily identifiable that this is the profile picture for Coke Cola. Its clear, simple and is a perfect example of a good profile picture.
2) About Section
When you have a Facebook, having a good, detailed ‘about section’ is vital for a brand to be successful on social media.
The about section should contain contact details, and links to other websites your brand is on. If you don’t have this, your not giving your consumer/ other users key info on your brand that could be beneficial to both parties.
As you see here, Uncle Ben’s ‘About’ section has links to its main website and other info that can be used for further research or ways to be contacted buy its consumers.
Posting consistent and regular content is a must to be successful on social media. Posting about your brand to keep the audience updated about your brand and brand promotions.
Also posting stuff away from your brand is good as it doesn’t show you post the same content over and over. Using recent news articles and stories is a good way to keep your audience interested.
4) Call To Action Button
A call to action button can be used in various ways on Facebook. It can be used for users to visit your website or for getting in contact with the brand itself.
As you can see here the button is highlighted in blue and is very visible to the user/ consumers who visit the page.
For Nike’s Facebook page they have the ‘call to action’ button used for another way for promoting there online shop by giving users the option to visit there shop on Facebook
Running regular competitions on your Facebook is a good way to interact with other users and is good publicity for your page. Many competitions on Facebook involve users to ‘share’ your page in order for a chance to win.
This is a great move for exposure for your brand if it’s not a big one and is a clever marketing technique to use on Facebook.
This is a great example of how competitions can get you great exposure. Right here is a competition to get 2 tickets for the next UFC 205.
This came up on my news feed due to other people liking and sharing the post, not because I have liked the page previously. Thus proving how running competitions is great for a brand on Facebook.